About
Highly analytical B2B Content Strategist and Marketing Consultant with over 3 years of experience in SaaS and healthtech, specializing in transforming complex technical concepts into high-converting content. Proven ability to lead projects from inception to completion, consistently driving significant organic traffic, sales growth, and resource optimization. Adept at leveraging data-driven insights to enhance marketing integration and accelerate conversion goals for B2B SMBs and Series B startups.
Skills
MarTech & Analytics
HubSpot, Google Analytics, Salesforce, Marketo, Pardot, Zoho CRM, Meta Business Tools, Google Ads, Google Tag Manager.
Content Creation & Strategy
SEO optimization, campaign management, copywriting, A/B testing, WordPress, video editing (basic), newsletter creation, funnel optimization, market research.
Tools & Languages
Adobe Photoshop, Figma, Canva, Microsoft Excel, HTML, CSS, Python (basic).
Work
Berlin, Berlin, Germany
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Highlights
Led comprehensive marketing campaigns across digital advertising, content, email, and SEO for a B2B SMB, driving a 63% increase in sessions, 34% boost in organic traffic, and 68% sales growth over three years.
Streamlined marketing integration for a healthtech SMB post-acquisition, completing a rebrand of 50+ assets within six weeks and reducing future campaign development time by 30%.
Enhanced sales funnel for a Series B startup's product launch by developing targeted content, including case studies, technical documentation, and whitepapers to support conversion goals.
Data4Life gGmbH
|Junior Business Development Manager
Berlin, Berlin, Germany
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Highlights
Conducted retrospective impact analysis of Data4Life's COVID-19 diagnostic tools for Berlin schools, converting subjective data into objective metrics that helped secure two years of continued funding from authorities.
Spearheaded market research that uncovered two new product opportunities, resulting in two global partnerships.
Designed landing pages for recruiting participants in an observational study, which led to a 60% increase in signups.
Berlin, Berlin, Germany
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Highlights
Coordinated a team of 5 freelance writers, overseeing end-to-end publication process from ghostwriter coordination through social media distribution, increasing content engagement by 57%.
Grew email subscriber base from 0 to 400+ qualified executives through targeted lead generation, converting subscribers to paid community memberships for exclusive leadership content and advisory sessions.
Berlin, Berlin, Germany
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Highlights
Authored technical articles and customer success stories that simplified complex data visualization concepts for broader audience understanding.
Created sales enablement materials that reduced sales team preparation time by 20%, improving efficiency.
Revitalized LinkedIn content strategy with a consistent publishing schedule, driving a 70% increase in engagement.
Streamlined customer support by resolving onboarding and technical support tickets while triaging feature requests, reducing team workload by 35%.
Berlin, Berlin, Germany
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Highlights
Authored and edited neuroscience articles, translating complex research into accessible content for general audiences.
Developed new content formats and themes, increasing readership by 44% and recruiting four new guest authors.